About the role:
This is a newly created role at a fast growing fintch lending - this role never existed in this business previously, which means you'll have real scope to shape how it's done.
Historically, there was a dedicated function focused heavily on dealership and manufacturer partnerships however following a strategic review, the business has moved away from expanding OEM partnerships and instead integrated OEM into the broader Digital & Direct business. The challenge is no longer building new partnerships — it's maximizing value from existing channels, particularly our largest OEM partner, our other existing OEM relationships, and direct-to-consumer automotive lending.
It's important to be clear on what this role is — and isn't. This is not a sales role, a pure marketing role, a pure product role, or a traditional partnerships role. It sits at the intersection of commercial strategy, growth, product, analytics and sales, and we're looking for someone who can operate across all of them and connect the dots between them.
This is a genuine full-funnel role: you'll identify where growth opportunities and performance issues exist across the entire customer funnel — how customers enter it, where conversion is lost, how pricing and margins impact growth, how marketing activity influences originations, how sales performance affects outcomes, and how product changes impact conversion and determine which commercial levers should be pulled to improve revenue and growth. You won't directly own these functions, but you'll work across all of them to drive better outcomes.
Key Responsibilities:
- Diagnose Funnel Performance — identify where growth and conversion are being won or lost across the entire customer journey, from first touch through to settlement.
- Drive Commercial & Revenue Outcomes — understand how pricing, margins, marketing activity, sales performance and product changes each affect originations, and recommend the commercial levers to pull.
- Own OEM & Direct Automotive Commercial Performance — manage commercial outcomes across OEM partnerships (including our largest OEM partner) and Direct Auto channels, including pricing initiatives and ongoing performance optimisation.
- Work Cross-Functionally Without Direct Authority — collaborate closely with the Growth team (acquisition, performance marketing, lead generation), the Existing Customer team (refinance, retention, cross-sell), the Funnel Optimisation team (conversion, analytics, customer journey) and a Direct Sales team to align priorities and drive outcomes.
- Pricing & Commercial Optimisation — develop pricing and commercial strategies that drive origination growth and profitability, monitoring market trends, competitor activity and customer behaviour.
- Insights, Reporting & Decision Making — translate data and insights into actionable recommendations, support senior stakeholder reporting, and ensure decisions are grounded in evidence and commercial impact.
You're someone with breadth and commercial thinking, not necessarily deep specialism in one function. You'll likely have:
- Experience in fintech, financial services, lending, consumer finance, payments, insurtech, SaaS or another digital, growth-focused business
- A track record owning or influencing funnel performance, CRM strategy, customer journey optimisation, pricing strategy, conversion optimisation, revenue performance or commercial analytics
- The ability to read dashboards and analytics and translate them into commercial action
- Comfort working with sales teams, even without directly managing them
- An understanding of marketing, product and commercial performance — and how they connect
- Strong stakeholder management and communication skills across multiple, sometimes competing, functions
- Strategic thinking paired with a willingness to get into the detail
- Full Australian working rights
- Sydney CBD
This isn't a role for a pure marketer, a salesperson, a traditional partnerships manager, or a pure product manager. It's for someone who can sit in the middle of commercial strategy, growth, product, analytics and revenue optimisation — diagnosing growth constraints, aligning multiple teams, and identifying which levers will produce the strongest commercial outcomes.
If this sounds like something you would like to explore more please click apply below or email - courtney.christensen@profusiongroup.com
We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates & clients. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.
