What Makes a Great Place to Work

May 01, 2023

A Great Place to Work

For over twenty years Profusion Group have been working with some of the best places to work in the financial services industry. With incredible insight into what makes a great organisation from their years of experience and deep understanding of companies within the sector, it comes as no surprise that they themselves would come to be recognised as a Great Place to Work. 


The AFR BOSS Best Places to Work list recognises and ranks the best places to work in Australia and New Zealand, by industry, and is the premier list of its kind. The list is judged and compiled by Inventium – Australia’s leading behavioural science consultancy, using a unique research-based methodology. In 2023, the list comprised of ten industry lists, compiled from over 700 nominations. On the 20th of April 2023, Profusion Group were ranked 8th within their category of Professional Services as the Best Place to Work and were the only recruitment organisation specialising in financial services that placed. 


The recognition from this award, is testament to the work by Chief Executive Officer Matt Bennett, the leadership team of Simone Mears, Ashton Bilbie, Sam Holliday, David Ashton, and Tom Galletta and his team at Profusion Group. They’ve spent the last 18 months developing a strategy and framework for what unbeknownst to them at the time - would become a large part of why they were recognised as the Best Place to Work in their category. 


According to Matt, defining the purpose was mission critical, “Over the last 18 months the entire company, led by our senior leadership team and I have been developing a very clear vision and strategy for the business, which started with purpose. We have a clearly defined Purpose – Connecting People to Enhance the Experience of Work, which has formed the compass for building a culture and a team that live and breathe this every day.” This has been crucial to giving every person in the company a clear direction of what it is they do, why they do it, and how they do it. An expressed set of missions, values systems and an employee value proposition (EVP) also formed part of this work for Matt and his team. “This work has also given us the ability to attract and retain talent, ensuring individuals and our own teams know who we are, what we stand for, and where we are going.” 


“The leadership team and I are proud of the culture we have created from this work. I personally believe that a Great Place to Work starts a culture where everyone feels safe and supported in order to be challenged and ultimately, grow. You can’t create this environment without the values that support this culture. We take great care in recruiting our own talent who demonstrate our values of Trust, Courage, Humility and Energy. It’s from this culture that our people feel that Profusion is a place they can fulfil their potential.” 


These values also play a role in the clients and candidates that Profusion work with. “We are in an incredibly privileged position whereby some of the biggest companies and key competitive players in the financial services industry trust us with their talent recruitment. When the backbone of your organisation is your people - as we believe it is, it only makes sense that we work with and equally trust companies that share this value. Otherwise, it hurts the trust our candidates place in us.” According to Matt, these values play a huge role in what makes a great recruitment company and no doubt gives them a competitive advantage in the market. 


It’s been an incredibly rewarding journey for Matt and the entire team, irrespective of the industry recognition. The organisation has made a huge investment in elevating what it means to work at Profusion, such as a new office move, a number of investments in new technology, a greater focus on marketing and branding and an EVP that empowers individuals to thrive in their professional and personal life. The EVP itself is an impressive piece of intellectual property that truly sets apart Profusion from their competitors and gives rise to what it means to succeed as an individual and as part of the team at the company. 


“We’ve invested a lot of time, resources and energy into bringing our company on the journey these last 18 months. This award is testament to everyone’s hard work, commitment and dedication to why we do what we do and who we do it for. The whole process has been inclusive at every level of our organisation and this recognition is something that we can all be proud of. Prior to being recognised in these awards, we wanted everyone to be proud of coming to work every day and I’m humbled that we did this. It will be great to take a moment with everyone and share in what we’ve accomplished together with this award. It gives me the confidence that not just today, but for the future of Profusion, we’ve set a solid foundation where our teams know the impact they can have every day and the potential they can achieve within themselves.” Matt Bennett, Chief Executive Officer, Profusion Group. 


If you want to learn more about what it’s like to work at Profusion, you can connect with us for a confidential discussion by contacting Matt directly. No obligation, we’re always on hand to provide career advice no matter your journey. 


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